Glossary · Measurement, pilots and economics

Economic buyer

The person who can sign, met before kickoff and present at the week-6 business review.

In REAP

An entry criterion.

Related terms

Bring us your last P1.

Keep the root cause to yourself; in a 30-minute session we walk through how REAP would have investigated it, evidence first. The replay on your own network happens inside the proof of value.