Glossary · Measurement, pilots and economics

Lighthouse exchange

Pilot option B: the fee waived in exchange for logo rights, a case study, reference calls and weekly structured product feedback; same decision date and business criterion.

In REAP

For segment-defining accounts.

Related terms

Bring us your last P1.

Keep the root cause to yourself; in a 30-minute session we walk through how REAP would have investigated it, evidence first. The replay on your own network happens inside the proof of value.