REAP logo pack
REAP Brand Kit v2.0, October 13, 2026

Contents
- Logos: the REAP logo and the R in every official colorway, one folder each, as SVG and PDF (vector) and PNG (1x, 2x, 4x and
  512 px wide). The folder names say where each one goes.
- App icons: the white R with the Light Blue foot on Meridian-800 at 1024, 512, 192 and 180 px (Apple touch icon) and a 400 px
  social avatar; the favicon (the R alone, navy with the Light Blue foot) as SVG, ICO and PNG.
- REAP_Brand_Guidelines.pdf: logo, color, type, words and files, in one document.

Which logo where
- White or very light backgrounds: the navy logo with the Light Blue foot (preferred), or the all-navy logo. The Meridian files
  are the original colorway, kept for reference.
- Meridian Blue backgrounds: the white logo with the Light Blue foot (preferred), or the all-white logo.
- Dark backgrounds and the Meridian gradient: the white logo with the Light Blue foot.
- Grayscale: Gray-900 with a Gray-500 foot (preferred), all Gray-900 or all black on white or light backgrounds, all white on black.
- Small spaces and favicons: the REAP R alone; it needs no background.

Clear space, size and use
- Clear space: the height (and width) of the R on every side, between the logo and the next element.
- Smallest size: 16 px high on screen. Where the full logo does not fit, use the R.
- Do not recolor, distort, tilt or respace the logo, and do not set the name in a font. Use the files as supplied.

Color and type
- Meridian #399CC6 (Meridian-600) and Light Blue #88C3DD (Meridian-400), the logo's colors. The full Meridian and REAP Gray
  scales and the status colors: https://reapnet.ai/press-kit/#colors
- DM Sans for all text; DM Mono for numerical and technical data (IP addresses, ports, commands and CLI output, identifiers).
  Both are free under the SIL Open Font License: https://fonts.google.com/specimen/DM+Sans and
  https://fonts.google.com/specimen/DM+Mono

Press and analyst inquiries: https://reapnet.ai/contact/#press
Press kit: https://reapnet.ai/press-kit/

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